This is BAKER Brand page. It has tips and tools to keep us looking potent, consistent, and clear to the public. In this day and age where the public is overloaded with messages from all directions, THE company that stands for something and that is clearly understood will prevail over competitors. This means EVERYTHING MUST BE IN SYNC: colors, tone of OUR language, photos, mood, advertising, web site, the way we talk to customers, trade show displays, telephone message system...all of it! We must continue to strengthen our character, personality, and reputation.
Everything we do should all fall back to what we stand for which we'll just call the BAKER FUN4MENTALS. We're not actually selling transmissions, we're selling the expectations below:
1. Premium
- Performance driven
- A little attitude from pride, quality, and success
- Cut-no-corners spirit
- Skeptical toward cheap, offshore products. We hate them for what they do, and we’re not afraid of them
- Proud of the product, the company, and our place in the world
2. Innovative
- Clever from expertise, intelligence and imagination
- Edgy, strange-humored and mischievous tendencies from a lively creative nature
- Unconventional thinking. Creative. Better. Convention must prove itself to us.
3. Supportive
- Bikers helping bikers
- Helpful and concerned because of pride, passion and dedication
- Down-to-earth, honest, wide-eyed and friendly…
- …but complicated, wise, and significant when it comes to the drivetrain
- Respectful to the customer and the American motorcycle culture
- Helpful in keeping this American motorcycle culture AMERICAN
4. American
- A “just do it the right way” spirit
- A little cowboy-ish
- A publicly solid stance and an unapologetic attitude for what we are
- Comfortable due to a strong individualistic free spirit
- Biker: We use contractions, slang, and swearing (when timely). BAKER is of bikers.
- Engineers: Highly technical when the need arises
- A little rebellious
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Use this PDF below for more details on the Brand of BAKER Drivetrain. It talks about colors, fonts, logo-usage, and tone.Print it out and keep it around please. At least scan it please. It's short:
BAKER Brand Guidelines PDF
Download our company font here:
Stymie Font*
Go to this page to download our logos:
Logos Page and More*
Download a Microsoft WORD file of our letterhead:
BAKER MS WORD Letterhead*
*After you download ".zip" files to your computer, right-mouse-click the file and select "extract all" from the menu so release the file from the zipped folder. FYI, "Zipping" up files is a cleaner downloadl It protects files from flaws and corruption when they sit on a web server like they are here. |
